About George
CREATIVE DIRECTOR // CREATIVE STRATEGY
Hi there! I’m a creative strategy leader working at the intersection of data, storytelling, design, and culture. Throughout my career, I’ve helped brands like Intuit, Expedia, Visit The USA, Virgin Galactic, Norwegian Cruise Line, HSBC, ASICS, Kraft Heinz, Jacuzzi, and LVMH unlock impactful insights that resonate with audiences worldwide and drive real business growth.
I’ve shaped how teams bridge the gap between brand and performance marketing, led multi-channel campaigns across Latin America, North America, and Europe, directed award-winning content and social initiatives, and brought to life major sports partnerships from Expedia with the UEFA Champions League to Visit The USA with the NFL.
Right now, I’m deep into AI-powered workflows, using them to move faster, experiment more, and scale creative ideas in ways we’ve never been able to before.
What really drives me? Finding the tension points that make people stop, lean in, and take action. The kind of discovery that turns creativity into momentum and helps brands connect with consumers in truly meaningful ways.
Got a cool project that needs a blend of creative craft and strategic thinking? Let’s chat!
Experience
Creative Strategy Lead, Performance Marketing | Intuit (US)
Creative Director, Brand & Social | Spark Branding House (US)
Creative Director, Performance Marketing | Pacific Digital Group (US)
Associate Creative Director, Digital | Heads (Brazil)
Associate Creative Director, Digital | Babel (Brazil )
Associate Creative Director, Digital | VML (Brazil)
Senior Creative | PROPEG (Brazil)
Recognitions
One Show
American Advertising Awards
Awwwards
CMA - Content Marketing Awards
CCSP (Brazil Creative Club)
Colunistas Brazil
ABEMD (Brazilian Direct Marketing Association)
Luerzer’s Archive
Specialties
Creative Direction
Creative Strategy
Performance Marketing
Brand Strategy
Visual Storytelling
Brand Content
Social Media
Creative Team Management